Andy BMC Steps In The E-bikes With Stromer

BMC E-bikes News : The handshake between Andy and Thomas Binggeli marks the entry of International Sport Holding AG in the e-bike market.

Andy Rihs brings the ‘BMC‘ (winning team in the 2011 Tour de France) and “bergamot” Marks, Thomas Binggeli successful in Switzerland E-Bike “electricity” under the umbrella of the International Sport Holding.

BMC is one of the other international operating brands that did not have an offer in the rapidly developing e-bike segment. The electricity acquisition represents a start with a model that has proven since its launch three years ago.

The acquisition of electricity Andy Rihs treated in a special way. Instead of a large sum of money Binggeli task gets a 30% share of  International Sport Holding AG. Rihs remains with 70% share the majority owner. Besides that Rihs appointed Binggeli responsible for its operational management. It looks like that with this action, the 69-year-old Rihs is also positioning Binggeli future as his successor.

Thomas Binggeli replaced Mike Hürlimann, the International Sport Holding group in the past three years, managed and turned it into a global enterprise. Andy Rihs, chairman of the remains of the International Sport Holding Board of Directors.

The electricity was fully developed in Switzerland and has already won several awards. It will be at the dealers around the world sold by the International Sport Holding Group distribution network together with BMC and Bergamot.

Thomas Binggeli on his new job at theInternational Sport Holding group. “This is a fantastic step forward for me, we now have a great chance of developing into a major Swiss bicycle manufacturer in the coming years we are convinced that all the International Sport Holding brands benefit from the synergies in research & development, purchasing , production, sales and administration. ”

The new International Sport Holding group currently has around 250 employees in Grenchen, Thörishaus and Hamburg.

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Posted by on November 19, 2011. Filed under E-Bikes. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.